Jeremy Turowetz
Senior engineer with 25+ years of shipping production software, from flip-phone-era backends to modern AI pipelines. Every solution is engineered with zero operational hand-offs. You collaborate directly with the architect building your systems, bypassing the standard agency friction.
Previously the Marketing Tech Lead at Bessemer-backed Unito, Jeremy engineered the cloud infrastructure, large-scale content automation, and data orchestration pipelines that powered their commercial growth engine. He bridges the critical gap between heavy technical architecture and frontline business strategy.
A veteran of full-stack engineering and complex system design, he has spent decades architecting dynamic web applications, proprietary databases, and enterprise API integrations for global brands including Reebok, Suntori, and Brother.
Zero bloat, just production-grade execution.
Sebastien Helary
The commercial strategist behind every Custard build. Sebastien bridges the critical gap between complex technical engineering and frontline business reality. He tears down operational bottlenecks to find exactly where custom AI will drive measurable ROI, ensuring seamless communication between the client and the architect.
A veteran of multi-million dollar e-commerce environments, he previously managed the comprehensive technical and content SEO strategy for major North American retailer La Vie en Rose. Prior to that, he built the search department at a dedicated e-commerce agency from the ground up, scaling the portfolio to over 30 enterprise accounts while managing the execution teams.
With over a decade of entrepreneurial experience building digital platforms from scratch, he brings an operator's mindset to AI deployment. He leverages his deep expertise in data architecture, search visibility, and AI content frameworks to guarantee every technical build solves a genuine commercial problem.
No theoretical use cases, just strategic leverage.
Strategy & Audits
We find where AI creates actual business value and ignore the hype. From a baseline AI audit and readiness assessment, we build a practical AI strategy and handle straightforward team training.
Most businesses don't need a massive transformation; they need targeted leverage. We map your existing data infrastructure against real commercial outcomes, telling you exactly what to build, what to buy, and what to ignore.
- infrastructure and data viability checks
- commercial ROI mapping
- build vs. buy technical analysis
Custom Systems
Custom AI agents, RAG systems, and generative AI tailored for internal knowledge bases. Production-grade LLM builds designed securely around your own data, not generic templates.
We don't bolt thin wrappers onto public APIs. We architect private, low-latency systems that parse your unstructured data with precision—giving your team exact answers without ever exposing your IP.
- private, localized LLM deployments
- hallucination-resistant RAG architecture
- autonomous multi-agent systems
Automated Workflows
Replacing operational drag with true business process automation. From document intelligence and automated reporting to video transcription, your workflow automation is handled end-to-end.
High-volume, low-judgment tasks shouldn't require human routing. We script resilient pipelines that read, extract, and format your operational data autonomously, cutting hours of manual processing down to seconds.
- unstructured data extraction
- autonomous routing and formatting
- zero-touch operational reporting
Integration & Hosting
Seamless AI integration plugged directly into your CRM, ERP, or email stack. We handle the MLOps, maintenance, and local hosting with strict Canadian data residency and PIPEDA compliance.
A disconnected AI system is a liability. We wire these models directly into the software your team already uses, ensuring they remain fast, secure, and fully compliant under Canadian privacy laws.
- native ERP and CRM event triggers
- continuous MLOps and latency monitoring
- on-premise or localized secure hosting
How anengagementworks.
A disciplined four-stage path from messy real-world ops to shipped, measured AI systems.
Discover
Map the workflow, the data, and the real constraints.
Pilot
Ship a narrow, working system into the business in weeks.
Build
Harden, integrate, and scale it across the team.
Scale
Operate, measure, and expand to adjacent workflows.
Why Canadiancompanies workwith us.
Canadian team & data residency
All work happens in Canada. PIPEDA-aware from day one; data stays where it should.
Senior engineers only
No offshoring, no junior-stacked teams. The people scoping your work also build it.
Fixed outcomes, not hourly bodies
We sell a working system on a calendar — not a Jira queue.
Production over demos
Every engagement ships into your operations. Pilots are step one, not the deliverable.